Richard Cowan

The Illustrator behind Roam

Every Roam poster begins with thoughtful planning and a careful eye for detail. Our team works closely with our talented digital illustrator, Richard Cowan.

Originally from Durban, Richard is a self-taught South African digital artist and illustrator. For the past three years, he has helped bring Roam’s collection of travel posters to life, capturing the character of the places we love through colour and detail. Each Roam poster is individually illustrated, without the use of AI.

Our latest addition

Rising between Table Mountain and Signal Hill, Lion’s Head is one of Cape Town’s most recognisable landmarks. Its hiking trail draws locals and visitors for the incredible views of the city, Atlantic coastline and surrounding mountains. Whether it’s an early start for sunrise or watching the evening light over the sea, it’s a place that gives you a fresh appreciation for Cape Town.