Why Roam exists

We are driven by a deep love for South Africa - its breathtaking landscapes, extraordinary wildlife, rich heritage and vibrant cultures. We believe everyone should have the opportunity to bring a piece of this remarkable country into their home. From world-famous destinations to hidden gems waiting to be discovered, our mission is to celebrate every corner of South Africa while inspiring both locals and visitors to explore, appreciate and fall in love with everything it has to offer.

Roam by the numbers

What started with a single poster in September 2024 has grown into a community of thousands of customers. Since then, we've proudly sold more than 25,000 Roam posters to South Africans and visitors from around the world, each one celebrating the places that make this country so special.

September 2024

Roam is born in the Mother City

Our first 4 posters

Table Mountain, Boulders Beach, Garden Route and Kirstenbosch

Our first sale

From the Roam shop at Hout Bay Market

June 2025

Our 10th poster joins the collection - Stellenbosch

March 2026

20 000 posters sold

Today

Still inspired, exploring and creating

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Meet Richard

Every one of our posters is a story, carefully conceptualized by Roam, and illustrated by our talented designer Richard. Creating each and every Roam poster is a careful process and we don't stop until we have it just the way we want it.

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A word from the founder

Matthew Bell

South Africa is my greatest passion. Since I was young, I have always had a deep love and appreciation for this country, and been captivated by its people, its spirit, and its beauty. Perhaps I am biased but I honestly believe there is no better place in the world!

Being such a proud South African I also have a great desire to show South Africa off, and that is my goal with Roam Travel Poster Co.

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We work with a phenomenal illustrator, and together, in our unique style, bring our Roam travel posters to life. It is an intricate process from idea, to planning, to design and creation, and then a ton of fine tuning to ensure our posters end up just the way we want them.

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We have been blown away by the response to our travel posters and by the sheer number of them we sell, both to locals and tourists and it gives me great delight knowing there are so many people out there who now share this love of South Africa with us through our Roam travel posters